Brands / Audemars Piguet
Audemars Piguet
- Group
- Independent; still owned by the Audemars and Piguet founding families.
- Headquarters
- Le Brassus, Vallée de Joux, Switzerland.
- Founded
- 1875, by Jules Louis Audemars and Edward Auguste Piguet in Le Brassus.
- Known for
- Royal Oak (1972), Royal Oak Offshore (1993), Code 11.59, Royal Oak Concept.
- Scale
- About 53,000 watches and CHF 2,600 million in 2025, 3rd among Swiss brands. Estimate: Morgan Stanley / LuxeConsult, February 2026; no brand-level figures are published.
The last of the great Geneva-area houses still in the hands of its founding families, and the only one of the “big four” to publish nothing at all about its figures.
Recorded here
Milestones from Audemars Piguet
1972Steel priced like goldThe Royal Oak of 1972 was a steel sports watch sold at the price of a gold one, and it created the category every luxury brand now competes in.1892The first minute repeater wristwatchIn 1892 an Audemars Piguet minute repeating movement was cased as a wristwatch by Louis Brandt & Frère, the firm that became Omega: the earliest known minute repeater on the wrist.