Brands  /  Swatch

Swatch

Founded 1983  ·  Switzerland
Group
Swatch Group, of which it is the founding brand.
Headquarters
Biel/Bienne, Switzerland.
Founded
1983, launched in Zürich on 1 March by ETA under Ernst Thomke.
Known for
Gent and Originals, Sistem51 (2013, an automatic assembled by machine), Skin, Big Bold, MoonSwatch (2022, with Omega).
Scale
About 4,400,000 watches and CHF 474 million in 2025, 15th among Swiss brands. Estimate: Morgan Stanley / LuxeConsult, February 2026; no brand-level figures are published.
Recorded here

Milestones from Swatch