Tudor

Group

Rolex; both brands belong to the Hans Wilsdorf Foundation.

Headquarters

Geneva, Switzerland.

Founded

1926, when Hans Wilsdorf had the Tudor name registered; Montres Tudor SA followed in 1946.

Known for

Black Bay, Pelagos, Ranger, Royal; in-house MT56 movements since 2015.

Scale

About 180,000 watches and CHF 460 million in 2025, 17th among Swiss brands. Estimate: Morgan Stanley / LuxeConsult, February 2026; no brand-level figures are published.

1926 is the year Hans Wilsdorf had the trademark The Tudor registered through a Geneva dealer; watches carrying the name were sold from then on, but the company Montres Tudor SA was founded only on 6 March 1946. Tudor has produced watches continuously since and has always belonged to Rolex, through the Hans Wilsdorf Foundation; it withdrew from the American market in 2004 and returned in 2013.

Sourcestudorwatch.com